WHY COMPOSABLE PLAZA?
We believe that Composability is transforming enterprise e-commerce for ever as companies move away from dying monolithic systems. We believe that bringing a Composability focal point to industry events, trade shows and conferences can be mutually beneficial and drive the trend and momentum forward faster.
The Composable Plaza is the place where modern e-commerce providers gather together, turning the idea into actionable reality. A shared booth space for attendees to meet and engage with composability providers offering upstream and downstream products, solutions, and services within the context of an e-commerce project/initiative.
Interested? Sign up here
Ready to sign up?
REASONS TO JOIN
Thinking of taking part? Here are the top reasons to join.
COST REDUCTION
Reduce your individual event costs: Be part of the best located and biggest booth by sharing the costs with 4-6 other vendors
"Surf the wave" of the composability trend: Create an halo-effect together with other vendors to tell the mutual story of best-of-breed
SURF THE WAVE
SYNERGY
Create synergies between vendors: We see an overlaps of 10-20% where we can positively influence each others meetings
JANET CHUON
EVENT MARKETING
ANDREA SCHULZ
PARTNER MARKETING TECHNOLOGY PARTNERS
MYRIAM HOKAYEM
FIELD MARKETING EMEA SOUTH/APAC
CONTACT US
We believe that modern trade shows and conferences will maintain an important meeting point for our industry, but for vendors the existing formats are becoming more challenging.
The average foot fall per event is shrinking, as organizers are selling more booth space with same amount or less visitors
Practitioners want to focus on the high quality content and do spend less time to discover "new" vendors
Enterprise customers need guidance and not a big logo show. They don´t search for marketing keywords but for solutions for their factual problems
Trade shows gives little or no guidance in the best of breed world. monolitic / best of suite solutions are standing next to best of breed solutions.
Thats why we have created the composable plaza:
The Composable Plaza is the place where modern e-commerce providers gather together, turning the idea into actionable reality. A shared booth space for attendees to meet and engage with composability providers offering upstream and downstream products, solutions, and services within the context of an e-commerce project/initiative.
High foot fall due to central location and consistent solution oriented appearance
Offering of high quality content on the booth thanks to central stage concept for live podcasts
strong differentiation from best of suite / monolithic vendors and therefore go to place for modern practitioners
KEY FACTS
EVENT LIST H1 2023
Seamless, Dubai:
23 - 24 May
Interested?
Sign up here
THE ROI PERSPECTIVE
a) Creating your own single vendor booth 50m²
b) Participating on the composable plaza (6 vendors and 200m²)
We believe that modern trade shows and conferences will maintain an important meeting point for our industry, but for vendors, the existing formats are becoming more challenging.
The average foot fall per event is shrinking, as organizers are selling more booth space with same amount or less visitors
Practitioners want to focus on the high quality content and do spend less time to discover "new" vendors
Enterprise customers need guidance and not a big logo show. They don´t search for marketing keywords but for solutions for their factual problems.
Trade shows gives little or no guidance in the best of breed world. monolitic / best of suite solutions are standing next to best of breed solutions.
K5 Conference
20 - 21 June
Shoptalk, Barcelona:
8 - 10 May
K5 Conference
20 - 21. June
High foot fall due to central location and consistent solution oriented appearance
Offering of high quality content on the booth thanks to central stage concept for live podcasts
Strong differentiation from best of suite / monolitic vendors and therefore go to place for modern practitioners
Composable Plaza: a feature of all significant and relevant e-commerce trade shows
Spryker to be the catalyst to drive the initiative for all taking part in the Composable Plaza
Spryker to identify the needs of all partners to deliver them on the Composable Plaza
Partners to be involved in creating the concept of the composable commerce
Joint branding for strong appearance as Composable Commerce, no single vendor focus (including Spryker)
Up to 6 non competing modern vendors per event in one booth
Booth Building + Rent: 65k
Extra Sponsorship: Not needed - as part of the composable campaign
Average amount of meetings: 40 Direct meetings + 20 hand over meetings from partner vendors on the booths
Cost per meeting: 1.090 Euro
Extra: Better synergies with partners, better booth party, more content to use afterwards
Interested? Sign up here
CRITERIA FOR PARTICIPATION
Vendors who are offering products / services for (digital) commerce
Vendors who already follow the composability idea
Vendors who are able to commit for at least 2 events for 2023
Vendors who are open to create the umbrella brand, campaign, and booths together
Reduce your individual event costs: Be part of the best located and biggest booth by sharing the costs with 4-6 other vendors
Practitioners want to focus on the high quality content and do spend less time to discover "new" vendors
Enterprise customers need guidance and not a big logo show. They don´t search for marketing keywords but for solutions for their factual problems.
Enterprise customers need guidance and not a big logo show. They don´t search for marketing keywords but for solutions for their factual problems.
We believe that modern trade shows and conferences will maintain an important meeting point for our industry, but for vendors, the existing formats are becoming more challenging.
Strong differentiation from best of suite / monolitic vendors and therefore go to place for modern practitioners
Trade shows gives little or no guidance in the best of breed world. monolitic / best of suite solutions are standing next to best of breed solutions.
High foot fall due to central location and consistent solution oriented appearance
The average foot fall per event is shrinking, as organizers are selling more booth space with same amount or less visitors
Composable
Plaza
Booth Building: 50k
Extra Sponsorship (Billboards...): 20k
Average amount of meetings over 2 conference days: 50
Cost per meeting: 2.400 Euro
